(picture by Rage Studios)
Last weekend I got to attend London Edge alternative fashion trade show at the Olympia Exhibition Center, London. It's an event only open to fashion buyers and press, and is a place where gothic, grunge, punk and vintage brands show off their latest collections to potential buyers.
I heard about the event last year and knew it was something I had to attend, but underestimated how amazing the event would actually be. Not long after registering as a blogger I was invited to attend the Blogger Meet-Up which was to be hosted by the fabulous Kat Williams from RocknRoll Bride.
I was overwhelmed by the range of brands and the variety of unique styles they presented. It's a brilliant place for seeing your favourite brand's latest collection before it's released, but also for discovering new brands that you just can't wait to spend your money on.
Iron Fist and Killstar have been fixed favourites of mine for years now, so it was awesome to see what they've got coming up for SS15. I've already got my eyes on a few pieces. Keep your eyes peeled for sneak peak at the Iron Fist SS15 collection.
I discovered some new brands that I fell in love with. Lip Service's sexy yet elegant use of lace, sheer fabrics, vinyl and velvet had me drooling, whilst Alice Takes a Trip were channeling some Cutester vibes for the Summer with adorable bee motifs and rainbow fur inserts.
Jawbreaker and Voodoo Vixen were hosting the after-party, and many bloggers, including myself, were asked to attend the show as a VIP of the brands, and were given a free dress to wear to the after-party and a make-over, which included vintage hair styling and make-up. I decided to change into my dress last minute, but many wore theirs straight away. As a result the show was a sea of A-line silhouettes and victory rolls. It was quite a sight.
The Blogger Meet-Up was a perfect opportunity for me to get to meet some like-minded bloggers. With free champagne, sweets and the biggest goody bag I've ever received, conversation was focused on how generous the brands had been. Many selfies were taken and Instagram names swapped. I always feel quite nervous about things like this, but it was a lovely atmosphere with a lovely group of ladies. I had the pleasure of meeting Emma from Emma Inks who's an absolute babe, and Claire from clairelouise.net
Kat Williams was a sweetie as always, answering our questions about blogging and finding your own niche, and walking around with us as we checked out some of the brands.
The whole show is one big blur for me now, but getting my hair done by the talented Nicola Abraham stands out clearly as one of the best moments of the day. I'd wanted something a bit different and told Nicola that she had free reign to do whatever she wanted with my hair. The end result was epic (see first picture above). I'm actually going to do a whole blog post on the VIP experience, so watch this space to see the final look.